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The 54th annual MUPC will take place on April 27, 2019 at Â鶹ÊÓƵ. This year the keynote speaker is Dr. Kathleen Vohs, Distinguished McKnight University Professor and Land O'Lakes Chair in Marketing at the Carlson School of Management, University of Minnesota. She is also a Â鶹ÊÓƵ Psychological Science graduate. The title of her keynote is: "The Hidden Costs of Decision Making." If you are interested in attending, you can register at the Â鶹ÊÓƵ Psychological Science web page, or between 8-10 a.m. the morning of the conference in the Beck Atrium (West Entrance). Please join us for an exciting day of inquiry and research.