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T/D 260 Arts Management: This course provides students with an understanding of the methods, documents, and techniques of an arts manager. Students will gain familiarity with the inner workings of arts organizations and the methods used in presenting their work to an audience. Topics will include developing a mission, engaging in strategic planning, building an audience, marketing to the public, and successful fundraising. This is the cornerstone course of the Arts Administration minor.

This course offers insights into the marketing of products, services, and ideas. Key marketing strategies that are essential for all businesses including small businesses, corporations, and nonprofit organizations are covered. The course deals with the power of marketing and the use of social media, email marketing and digital advertising. This course emphasizes learning through doing; class sessions are highly engaged and revolve around team-based experiences designed to reinforce important marketing topics. You will be working with a company to help them with marketing strategies.

This course examines the theory and practice of communication in dyads and small groups. Topics include self-presentation, perception, attribution, conflict, verbal, and non-verbal communication. Emphasis is placed on the research and application of interpersonal communication.

This course will focus on the fundamentals of visual communication problem-solving through digital applications and Adobe creative software. Students will engage in critical thinking about digital aesthetics through research, conceptual development, and other processes specific to design and typography. Together, these course elements will expose students to the foundational concepts of graphic design for practical and professional utilization.